People who try to go it alone on a resume are faced with dozens of decisions. Unfortunately, these are decisions they have not given much thought to so the probability for error is high. The underlying problem when it comes to resume writing for most is that a person needs to know exactly how HR professionals, corporate/external recruiters, and hiring managers think and the methodology they use when reviewing resumes, evaluating candidates, and making interview decisions. People always include damaging information and leave off essential information when making their own resume and this negatively impacts their job search.
Resume look and format is important, but this is only a small part of what will influence a hiring manager, recruiter, or HR professional to be interested in you. People who make their own resume structure and include content that they believe will be helpful, but it has the opposite effect. The people who make the decision to contact a candidate are looking at factors completely different than what most people believe. Having seen so many resumes it is safe to say that no one who writes their own resumes understands these key factors.
The overwhelming majority of resume writers do not have a background in corporate hiring, recruiting, headhunting, employment, and HR. This experience is critically important in order to give you the advice needed to attract quality companies and more interviews. For the few that do, they will not take the time to explain to you what you should do because it requires extra work and is not required. It is much easier for them to just make your resume slightly better and send it back leaving several items that are hurting your job search.
A resume is a professional sales and marketing advertisement. It is no different than what a company may use to help sell a product or service. Unfortunately, most job seekers do not think of resumes in these terms. You must think of yourself as a business. No business marketing a service would ever allow someone that is not highly trained, qualified, and experienced to throw something together to send off to prospective customers. Companies have entire marketing departments or they outsource to a company because they know how critically important these items are to the long-term success and growth of the business.
Most resume services would rather just produce a document that qualifies as a resume and have you move on. They will not give you critically important advice on what you should really do because they either do not truly understand how employers evaluate resumes, or because they are fearful that you will not understand and this will create more work for them. Most resume services and writers produce mediocre resumes because it is the easiest thing to do. ResumeStrong invests the time to give you incredibly honest, straightforward, and amazingly useful advice on how to strategically structure your employment history, job titles, descriptions, education, summaries, and every other item on your resume.